Peter, J. Paul <br/><br/>Marketing management:  knowledge and skills J. Paul Peter and James H. Donnelly Jr.  -- 5th ed.  -- Chicago  Irwin  1995 <br/>xiii, 864p.  24cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>0256137277 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management <br/><br/><label>Dewey Class. No.: </label>Gc 658.8 P441 1995