TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly Jr., James H.
TI  - Marketing management: knowledge and skills
SN  - 0256137277
U1  - Gc 658.8 P441 1995 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing Management
N1  - Includes bibliography reference and index
ER  -