Siegle, Carolyn F. <br/><br/>Marketing:  foundations and applications Carolyn F. Siegel  -- Chicago  Irwin  1996 <br/>xxii, 515p.  25cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0256162980 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.8 Si154 1996