Cohen, William A. <br/><br/>The practice of marketing management:  analysis, planning and implementation William A. Cohen  -- 2nd ed.  -- New York  Macmillan Pub.  1991 <br/>xx, 693p.  24cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0023231718 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/><br/><label>Dewey Class. No.: </label>GC 658.802 C660 1991