TY  - BOOK
AU  - Cohen, William A.
TI  - The practice of marketing management: analysis, planning and implementation
SN  - 0023231718
U1  - GC 658.802 C660 1991 
PY  - 1991///
CY  - New York
PB  - Macmillan Pub.
KW  - Marketing Management
N1  - Includes index
ER  -