Cravens, David W. <br/><br/>Strategic marketing management cases David W. Cravens and Charles W. Lamb  -- 4th ed.  -- Burr Ridge  Irwin  1993 <br/>xviii, 900p.  24cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0256105316 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Case studies<br/><br/><label>Dewey Class. No.: </label>GC 658.802 C855 1993