TY  - BOOK
AU  - Cravens, David W.
AU  - Lamb, Charles W.
TI  - Strategic marketing management cases
SN  - 0256105316
U1  - GC 658.802 C855 1993 
PY  - 1993///
CY  - Burr Ridge
PB  - Irwin
KW  - Marketing Case studies
N1  - Includes index
ER  -