Cravens, David W. <br/><br/>Strategic marketing David W. Cravens  -- 3rd ed.  -- Homewood  Irwin  1991 <br/>xxvii, 833p.  24cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0256087938 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Decision making<br/>Marketing Management<br/><br/><label>Dewey Class. No.: </label>Gc 658.802 C855 1991