TY  - BOOK
AU  - Cravens, David W.
TI  - Strategic marketing
SN  - 0256087938
U1  - Gc 658.802 C855 1991 
PY  - 1991///
CY  - Homewood
PB  - Irwin
KW  - Marketing Decision making
KW  - Marketing Management
N1  - Includes index
ER  -