Westwood, John <br/><br/>How to write a marketing plan John Westwood   -- London  Kogan Page  1996 <br/>117p.  21cm. <br/><br/> Includes bibliography reference and index. <br/><br/><label>ISBN: </label>074941944x <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing plan<br/><br/><label>Dewey Class. No.: </label>GC 658.8022 W529 1996