TY  - BOOK
AU  - Westwood, John
TI  - How to write a marketing plan
SN  - 074941944x
U1  - GC 658.8022 W529 1996 
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Marketing plan
N1  - Includes bibliography reference and index
ER  -