LOvelock, Christoper <br/><br/>Product plus:  how product + service=competitive advantage Christoper Lovelock  -- New York, N.Y.  McGraw-Hill  1994 <br/>xiv, 382p.  23cm. <br/><br/> Includes index <br/><br/><label>ISBN: </label>0070387982 <br/><br/><label>Subjects--Topical Terms: </label><br/>Customer service<br/>Competition<br/><br/><label>Dewey Class. No.: </label>GC 658.812 L994 1994