TY  - BOOK
AU  - LOvelock, Christoper
TI  - Product plus: how product + service=competitive advantage
SN  - 0070387982
U1  - GC 658.812 L994 1994 
PY  - 1994///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Customer service
KW  - Competition
N1  - Includes index
ER  -