Burns, Alvin C. <br/><br/>Marketing research / Alvin C Burns and Ronald F. Bush.  -- Int'l ed.  -- Singapore:  Prentice-Hall.,  2000. <br/>xviii, 622p.;  ill.  25 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9789814058780 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/><br/><label>Dewey Class. No.: </label>GC 658.83 B937 2000