TY  - BOOK
AU  - Burns, Alvin C.
AU  - Bush, Ronald F.
TI  - Marketing research
SN  - 9789814058780
U1  - GC 658.83 B937 2000  
PY  - 2000///
CY  - Singapore
PB  - Prentice-Hall.
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -