Tull, Donald S. <br/><br/>Marketing research:   measurement and method Donald S. Tull and Del I. Hawkins  -- 5th ed.  -- New York, N.Y.  Macmillan Pub.  1990 <br/>xxii, 834p.  24cm. <br/><br/> Includes index <br/><br/><label>ISBN: </label>0024218219 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research-- Case studies<br/><br/><label>Dewey Class. No.: </label>GC 658.83 T822 1990