TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research:  measurement and method
SN  - 0024218219
U1  - GC 658.83 T822 1990 
PY  - 1990///
CY  - New York, N.Y.
PB  - Macmillan Pub.
KW  - Marketing research
KW  - Marketing research-- Case studies
N1  - Includes index
ER  -