Assel, Henry <br/><br/>Consumer behavior and marketing action Henry Assel  -- 3rd ed.  -- Boston, MA  PWS-Kent Pub.  1992 <br/>xx, 748p.  ill., (some col)  24cm <br/><br/> Includes index <br/><br/><label>ISBN: </label>0534925529 <br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing<br/><br/><label>Dewey Class. No.: </label>GC 658.83 As71 1992