TY  - BOOK
AU  - Assel, Henry
TI  - Consumer behavior and marketing action
SN  - 0534925529
U1  - GC 658.83 As71 1992 
PY  - 1992///
CY  - Boston, MA
PB  - PWS-Kent Pub.
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index
ER  -