TY  - BOOK
AU  - Berkmam, Harold W.
AU  - GIlson, Christoper
TI  - Consumer behavior: concepts and strategies
SN  - 0534031048
U1  - GC 658.8342 B455 1986 
PY  - 1986///
CY  - Boston, MA
PB  - PWS-Kent Pub.
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -