Russell, J. Thomas <br/><br/>Kiepper's advertising procedure J. Thomas Rusell, Glenn Vemil and W. Ronald Lane  -- 10th ed.  -- Englewood Cliffs, NJ  Prentice-Hall  1988 <br/>xv, 685p.  25cm. <br/><br/> Includes bibliographical references and index <br/><br/><label>ISBN: </label>9711105454 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/><br/><label>Dewey Class. No.: </label>GC 659.1 R911 1988