TY  - BOOK
AU  - Russell, J. Thomas
AU  -  Verrill, Glenn
AU  - W. Ronald Lane
TI  - Kiepper's advertising procedure
SN  - 9711105454
U1  - GC 659.1 R911 1988 
PY  - 1988///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -