Wells, William <br/><br/>Advertising:  principles and practice William Wells, John Burnett and Sandra Moriaty  -- 5th ed.  -- Upper saddle River, NJ  Prentice-Hall  2000 <br/>xvii, 562p.  26cm. <br/><br/> Includes bibliographical references and index <br/><br/><label>ISBN: </label>9814058556 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/><br/><label>Dewey Class. No.: </label>GC 659.1 W462 2000