TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriaty, Sandra
TI  - Advertising: principles and practice
SN  - 9814058556
U1  - GC 659.1 W462 2000 
PY  - 2000///
CY  - Upper saddle River, NJ
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -