TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 0072314451
U1  - GC 659.1 B410 2001 
PY  - 2001///
CY  - NY
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Sale promotion
N1  - Includes bibliographical references and index
ER  -