Bovee, Courtland L. <br/><br/>Contemporary advertising Courtland L. Bovee and William F. Arens  -- 4th ed.  -- Homewood, III  Richard D. Irwin  1992 <br/>xxxi, 718p.  28cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>025609196x <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/><br/><label>Dewey Class. No.: </label>GC 659.1 B669 1992