Bovee, Courtland L. <br/><br/>Contemporary advertising Courtland L. Bovee and William F. Arens  -- 3rd ed.  -- Homewood, III  Richard D. Irwin  1989 <br/>xxxv, 662p.  28cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0256065195 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/><br/><label>Dewey Class. No.: </label>GC 659.1 B669 1989