TY  - BOOK
AU  - Bovee, Courtland L.
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 0256065195
U1  - GC 659.1 B669 1989 
PY  - 1989///
CY  - Homewood, III
PB  - Richard D. Irwin
KW  - Advertising
N1  - Includes index
ER  -