Dirksen, Charles J. <br/><br/>Advertising:  principles and management cases Charles J. Dirksen, Arthur Kroeger and Franco M. Nicosia  -- 6th ed.  -- Homewood, III  Richard D. Irwin  1983 <br/>xiv, 622p.  22cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9711101173 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/><br/><label>Dewey Class. No.: </label>GC 659.1 D629 1983