TY  - BOOK
AU  - Dirksen, Charles J.
AU  - Kroeger, Arthur 
AU  - Nicosia, Franco M.
TI  - Advertising: principles and management cases
SN  - 9711101173
U1  - GC 659.1 D629 1983 
PY  - 1983///
CY  - Homewood, III
PB  - Richard D. Irwin
KW  - Advertising
N1  - Includes index
ER  -