Nylen, David W. <br/><br/>Advertising:  planning, implementation, & control David W. Nylen  -- 3rd ed.  -- Ohio  South-Western Pub.  1986 <br/>xvii, 699p.  23cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>0538195908 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/><br/><label>Dewey Class. No.: </label>GC 659.1 N989 1986