TY  - BOOK
AU  - Nylen, David W.
TI  - Advertising: planning, implementation, & control
SN  - 0538195908
U1  - GC 659.1 N989 1986 
PY  - 1986///
CY  - Ohio
PB  - South-Western Pub.
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -