McQuarrie, Edward F. <br/><br/>The market research toolbox:  a concise guide for beginners/ Edward F. McQuarrie.  -- Thousands Oaks, California:  Sage Publications, Inc.,  1996. <br/>xviii, 154 p.:  23 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>0-8039-5857-9 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research- Methodology.<br/><br/><label>Dewey Class. No.: </label>GR 658.83 M459 1996