Kurtz, David L. <br/><br/>Principles of marketing / David L. Kurtz and Louis E. Boone  -- 12th ed.  -- Australia:  South-Western, Thomas Learning.,  2007. <br/>Iii, 655 p.:  ill.;  24 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9789814221856 <br/><br/><label>Subjects--Topical Terms: </label><br/>Principles of marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 K967 2007