TY  - BOOK
AU  - Kurtz, David L.
AU  - Boone, Louis E.
TI  - Principles of marketing
SN  - 9789814221856
U1  - Res 658.8 K967 2007 
PY  - 2007///
CY  - Australia
PB  - South-Western, Thomas Learning.
KW  - Principles of marketing
N1  - Includes index
ER  -