Baran, Stanley J. <br/><br/>Introduction to mass communication:  media literacy and culture/ Stanley J. Baran.  -- 4th ed.  -- New York:  McGraw-Hill Higher Education,  2006. <br/>xxxvi, 523 p. :  col. ill. ;  27 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>0072981237 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media. <br/>Mass media and culture.<br/>Media literacy.<br/><br/><label>Dewey Class. No.: </label>Res 302.22 B231 2008