TY  - BOOK
AU  - Thomke, Stefan H.
TI  - Managing product and service development: text and cases 
SN  - 9780071107556
U1  - Res 658.5 T369 2007 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill/ Irwin.
KW  - New products -- Management.
KW  - Service industries -- Management
N1  - Includes index
ER  -