Peter, J. Paul  <br/><br/>Marketing management :  knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.  -- 8th ed.  -- Boston:  The McGraw-Hill Companies.,  2007. <br/>xvii, 813 p.:  ill.;  25 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9780071259835 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/> Marketing -- Management -- Case studies.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 P441 2007