TY  - BOOK
AU  - Peter, J. Paul 
AU  - Donelly, James H., Jr.
TI  - Marketing management: knowledge and skills 
SN  - 9780071259835
U1  - Res 658.8 P441 2007 
PY  - 2007///
CY  - Boston
PB  - The McGraw-Hill Companies.
KW  - Marketing -- Management
KW  -  Marketing -- Management -- Case studies
N1  - Includes index
ER  -