00917nam a22003017a 4500 5434 OCLRC 20260730040212.0 160608t xxu||||| |||| 00| 0 eng d 9780071260749 OCLRC Res 659.1 B410 2007 Belch, George E. Advertising and promotion : an integrated marketing communication perspective / George E. Belch and Michael A. Belch. 7th ed. Boston: The McGraw-Hill Companies., 2007. xxvi, 820 p.: ill.; 26 cm. Includes index. Advertising. Publicité Ventes--Promotion. Communication en marketing. Communication in marketing. Sales promotion. Promotion. Reclame. Belch, Michael A. BOOK RES 659.1 B410 2007 5434 5434 0 0 0 0 LRC RES 2026-07-30 0 RES 659.1 B410 2007 RES 000793 2026-07-30 04:02:12 c.1 2026-07-30 BOOK 0 0 0 0 LRC RES 2026-07-30 0 RES 659.1 B410 2007 RES 000847 2026-07-30 04:02:12 c.2 2026-07-30 BOOK