TY  - BOOK
AU  - Kurtz, David L.
AU  - Boone, Louis E.
TI  - Principles of marketing
SN  - 9789814221856
U1  - Res 658.8 K967 2006 
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western.
KW  - Marketing
N1  - Includes index
ER  -