Perreault, William D. <br/><br/>Essentials of marketing :  a marketing strategy planning approach / William D. Perreault., et al.  -- 11th ed.  -- Boston:  McGraw-Hill/ Irwin.,  2008. <br/>xxxvi, 660 p.:  col. ill.;  28 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9780071283342 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 P426 2008