Kurtz, David L. <br/><br/>Principles of marketing / David L. Kurtz and Louis E. Boone.  -- Australia:  Cengage Learning.,  2010. <br/>820 p.:  ill.;  23 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9789814296694 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 K967 2010