TY  - BOOK
AU  - Kurtz, David L.
AU  - Boone, Louis E.
TI  - Principles of marketing
SN  - 9789814296694
U1  - Res 658.8 K967 2010 
PY  - 2010///
CY  - Australia
PB  - Cengage Learning.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -