TY - BOOK AU - Cateora, Philip R. AU - Gilly, Mary C. AU - Graham, John L. TI - International marketing SN - 9780071270991 U1 - Res 658.848 C282 2009 PY - 2009/// CY - New York PB - The McGraw-Hill Companies, Inc. KW - Export marketing. KW - International business enterprises N1 - Includes index ER -