Marshall, Greg W. <br/><br/>Marketing management Greg W. Marshall and Mark W. Johnston  -- New York  The McGraw-Hill Companies, Inc.  2010 <br/>xxvi, 566p.  col., ill.  28cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780071283182 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 M355 2010