TY  - BOOK
AU  - Marshall, Greg W.
AU  - Johnston, Mark W.
TI  - Marketing management
SN  - 9780071283182
U1  - Res 658.8 M355 2010 
PY  - 2010///
CY  - New York
PB  - The McGraw-Hill Companies, Inc.
KW  - Marketing -- Management
N1  - Includes bibliographical references and index
ER  -