Clow, Kenneth E. <br/><br/>Concise encyclopedia of advertising/ Kenneth E. Clow and Donald Baack.  -- Binghamton, New York :  Best Business Books and the haworth reference Press.,  2005. <br/>xiii, 213 p.:  ill.;  21 cm. <br/><br/> Includes Appendix, Bibliographical references and index. <br/><br/><label>ISBN: </label>0-7890-2211-7 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-encyclopedias.<br/><br/><label>Dewey Class. No.: </label>GR 659.103 C262 2005