TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald.
TI  - Concise encyclopedia of advertising
SN  - 0-7890-2211-7
U1  - GR 659.103 C262 2005 
PY  - 2005///
CY  - Binghamton, New York
PB  - Best Business Books and the haworth reference Press.
KW  - Advertising-encyclopedias
N1  - Includes Appendix, Bibliographical references and index
ER  -