Lovelock, Christopher <br/><br/>Services marketing /  people, technology, strategy. Christopher Lovelock and Jochen Wirtz.  -- 7th ed.  -- Boston:  Pearson Education.,  2011. <br/>648 p.:  ill.;  28 cm. <br/><br/> Includes indexes. <br/><br/><label>ISBN: </label>9780136118749 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management. <br/>Professions -- Marketing. <br/>Service industries -- Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 L944 2011